AWeber Review, Overview, Info, Pricing (Wiki-Style)

AWeber review + overview + pricing.
Courtesy of AWeber.


AWeber Review – What Is AWeber?

AWeber is an email marketing platform that allows users to:

  • Build mailing lists.
  • Design newsletters.
  • Segment subscribers into different categories in order to more carefully target email campaigns.
  • Automate email delivery through so-called autoresponders.
  • Build landing pages and track conversions.
  • Deliver web push notifications to subscribers.

AWeber is available in free and paid packages, with the paid option offering more features and support for higher subscriber counts. AWeber is intended for email lists with up to 25,000 email subscribers, though the company also offers personalized services for customers with more than 25,000 followers.


AWeber Features

The feature set of AWeber is diverse – an overview of some of the key functions of the platform can be found below.


Email marketing with automation

When it comes to email marketing, AWeber is designed to simplify the composition of email messages through pre-built templates, an email template designer, and a drag & drop email builder. AWeber advertises that no knowledge of coding is required to create visually rich emails.

AWeber also allows marketers to automate email delivery. Marketers can send automated sequences of emails based on the actions customers take – such as the links they click or emails they open. Email scheduling is available too.


Landing page builder

AWeber has an integrated landing page builder. A website is not required for the use of this feature, although marketers may add the landing pages created through AWeber to their existing websites.

The AWeber landing page creator features a drag & drop interface, supports polls, music, and video, and is integrated with the Google Analytics and Facebook Pixel analytics platforms. People who sign up through a landing page are automatically added to the marketer’s email list.


Web push notifications

Web push notifications allow digital marketers to connect with their audiences without the need to collect contact information. Among other things, marketers may use push notifications to interact with their website visitors and motivate them to perform the desired action, e.g. make a purchase.

Push notifications may also be sent to followers to notify them of new content. Marketers may send push notifications to their subscribers whenever they are online. The subscribers don’t need to be on the marketer’s website for the push notifications to work.


Subscriber segmentation

Email subscribers may be segmented – that is, grouped based on their interactions with the marketer’s emails and website.

Segmentation is built on tags, which are keywords or phrases assigned to subscribers in order to group them together. Among other things, segmentation may be performed based on which emails were and were not opened, what products were bought, how much buyers spent, and where the followers are located.


Auto newsletters

AWeber can generate automated newsletters from a website’s RSS feed. AWeber advertises that automated newsletters are compatible with any website that has an RSS feed.

Digital marketers may automate newsletter generation via the Blog Broadcast feature. The latest posts from an RSS feed can be manually inserted into an email too.


AWeber e-commerce functionality

AWeber allows marketers to sell products or services via AWeber landing pages. To simplify ecommerce, AWeber offers pre-built sales page templates, purchase tagging for subsequent segmentation, sales tracking, cart abandonment detection, and custom domains.


Pre-built third-party integrations

AWeber natively integrates with hundreds of third-party solutions, such as CRM platforms, landing page builders, e-commerce platforms, and payment processors. Solutions that aren’t built into AWeber may be manually integrated via the AWeber API.


Email & landing page analytics

The analytics dashboard enables marketers to assess the performance of their email campaigns. Among other things, marketers may assess their email opens, clicks, sales, and the number of unsubscribes.

As mentioned earlier, AWeber is also integrated with Facebook Pixel and Google Analytics for additional insight into customer behavior.


AWeber Pricing

AWeber is available in two packages – Free and Pro.

Pro & Free plan pricing.
Courtesy of AWeber.


Free has a limited feature set and supports up to 500 subscribers, while Pro goes up to 25,000.


Feature comparison between Free and Pro.
Feature differences between Free and Pro. Courtesy of AWeber.


Feature comparison between Free and Pro.
Feature differences between Free and Pro. Courtesy of AWeber.


AWeber Pro has tiered pricing based on the number of subscribers – more subscribers translate to higher fees. Marketers may pay for AWeber Pro monthly, quarterly, and annually.

AWeber Pro pricing structure.
Pro pricing structure. Courtesy of AWeber.


Aside from Free and Pro, AWeber also has personalized high-volume pricing for customers with more than 25,000 subscribers. For more details, marketers need to get in touch with AWeber.


AWeber Review – Conclusion

For more information about AWeber features, here’s their general overview.

The AWeber YouTube channel also contains additional guidance on AWeber, as well as step-by-step guides on follower segmentation, performance reporting, and more.





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