Who Is Brian Dean And What Is Backlinko?

Brian Dean bio, net worth, and background.
Courtesy of backlinko.com


Overview of Brian Dean

Brian Dean is the creator of the popular blog, Backlinko, which instructs online marketers on practical strategies that they can use to get more traffic, leads, and sales. Content on the blog is mainly focused on SEO and conversion rate optimization.

Dean also runs a YouTube channel where he showcases his SEO expertise and teaches actionable SEO, link building, and content marketing strategies that his viewers can in turn use to grow their respective businesses.



Screenshot of Backlinko homepage
Courtesy of backlinko.com


In his own words, here is how Brian Dean explains why he created Backlinko:

“After failing with his first five online businesses, Brian finally struck gold with a site in the personal finance space in 2012. He created Backlinko to teach the lessons he learned along the way.”

He also specified that the purpose of the blog is purely to educate internet marketers on what actually works, stating:

“This blog is where I show you the exact tips, strategies, and techniques you need to get higher rankings. No fluff or “high-level” advice. Just insanely actionable advice that works.”


Brian Dean YouTube Channel

Brian Dean’s YouTube channel, created in January 2013, has as of the time of this writing accumulated 471,000 subscribers and a total view count of over 13 million views. 

Content on the YouTube channel covers everything SEO-related – from complete beginner guides to white hat link building techniques, advanced SEO strategies, and case studies. The most-watched video (on how to get more views on YouTube) has over 2 million views.

Brian Dean details highlights the difference between his blog, Backlinko, and his YouTube channel as follows in the About section:

“Backlinko is where marketers turn to get higher rankings and more traffic.

My channel is all about teaching you insanely actionable SEO, link building, and content marketing strategies that you can use to grow your business.

So if you’re a pro marketer that wants to use search engine optimization to get more targeted traffic to your site, make sure to subscribe to my channel right now.”

Here is what a regular video on the channel looks like. 


Notable Videos

The most viewed videos on Brian Dean’s YouTube channel at the time of this writing include the following:


Brian Dean Bio

According to a Forbes article that details the failures Brian Dean faced early on in his career, the successful entrepreneur now spends most of his time traveling and working remotely. 

Below is an excerpt from the article that describes Dean’s academic background and how he eventually discovered his true calling:

“Dean earned his undergraduate degree in nutrition from the University of Rhode Island, and then his master’s degree in nutrition from Tufts. “At that point I really wanted to become a professor,” says Dean. “I’d worked on human clinical trials at Tufts and loved the science of it all.” He then entered a Ph.D. program at Purdue.

“I ended up hating it,” recalls Dean. “I didn’t like living in Indiana and my advisor turned out to be a jerk. So, I decided to quit my Ph.D. program and get a job as a dietitian. Unfortunately, this was 2008 and the heart of the financial crisis. Getting a job was a tall task, especially for a new graduate with very little experience.

It was The 4-Hour Workweek by Timothy Ferriss that got Dean started on his path to entrepreneurship.”


SEO Training

Brian Dean’s SEO training, titled ‘SEO That Works 4.0’, consists of 5 core modules, each containing contains 3-10 pre-recorded video training sessions. Along with the videos, learners get access to worksheets that track their progress step-by-step with each lesson. 

Enrollment for the course is only opened once a year, however. To stay updated, join the waiting list on this page.

According to the official page, Brian Dean’s team affirms that their “material has been tested by 4,000+ students in 51 countries, spanning 43+ different industries (including e-commerce and websites in “boring” industries). And it works.”


Below is what the SEO Training consists of and what it teaches as per the official page

How to Do Keyword Research

-Why long tail keywords don’t work anymore… and what type of keyword works 10x better.

-The #1 mistake 99% of people make with keyword research (and how to avoid it).

-How to find “underground” keywords that your competition doesn’t know about.


How to Optimize Your Content The Right Way

-Why “great content” fails. And the REAL way to use content to rank on the first page of Google and Bing.

-The exact step-by-step process I use to optimize every page on my site for search engines (hint: this is how I rank #1 in the SERPs for SUPER competitive keywords without needing any SEO tools).

-25+ real life case studies and field reports of my on-page SEO techniques in action.


How to Build Links From Authority Sites

-How “Renovation Link Building” helps you get backlinks from authority websites in your industry (this is working GREAT right now)

-“The Applesauce Technique”: my new go-to white hat link building strategy.

-20+ scripts, processes, and checklists that make the link building techniques in the course easy to execute.


How to Get Higher Rankings With Advanced Strategies and Resources

-How The WAG Formula helped me rank #1 in Google for the keyword “YouTube SEO”.

-How to optimize for Google’s new “UX Signals”, step-by-step.

-My #1 secret for higher rankings FAST (this is now the first thing I do whenever I help a new -client with their search engine optimization).


Brian Dean Net Worth 

Like with many entrepreneurs and internet marketers, Brian Dean’s net worth seems to be a common query across search engines. 

However, at the time of writing of this article, there seems to be no legitimate information on this subject online. 

With that said, Ahrefs reporting feature estimates the ‘Traffic Value’ of backlinko.com– Dean’s website- to be $669,000 per month (though this could be highly inaccurate).


Online Presence And Publicity

Brian Dean has been interviewed and featured in the publications of a number of notable media outlets and important internet personalities. 

In his interview for Forbes, Dean described how he started writing by freelancing on the Elance platform (now known as Upwork). To learn how the platform works and how to get started on it, read our in-depth article

“I started writing for clients on Elance, which wasn’t the four-hour workweek lifestyle I was looking for, but it paid the bills to the point I could quit my job.”

Dean continued to work on his “lifestyle” niche business, including creating multiple niche websites. He also took on the role of a freelancer for Livestrong, writing 12 articles per day for the fitness website.”

In an interview for indiehackers.com, Dean discussed the launch of Backlinko, how he gets up to 1 Million+ visitors per blog post, and his sources of inspiration, amongst other things.

Brian Dean has also penned a number of blog posts on the Medium platform on the subject of SEO and content marketing. You may read them here


Here is a list of social media accounts where Brian Dean can be found online:



To learn more about Brian Dean, or Backlinko, feel free to head over to the website to access some of the most comprehensive SEO guides available for free. You may also check out the videos on his YouTube channel where he explores the SEO techniques and tips given on the blog in more depth. 





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