What Is Clickfunnels?

Screenshot of Clickfunnels website homepage

Source: clickfunnels.com



Do you plan on building a website but shudder at the thought of all the technicalities involved that you can’t make head nor tail of? Have you been researching the process and encountering Clickfunnels in most of the results listed by your search engine? Well, you have now landed on the right page!

This post aims to be a beginner’s guide to understanding “What Is Clickfunnels?” and How Does Clickfunnels Work?

It also includes a breakdown of its features; details on the pricing structures of the platform; and information on it’s history and the history of it’s most famous co-founder, Russell Brunson.


What Is Clickfunnels?

Clickfunnels is an all-in-one sales page and funnel builder packaged as an SaaS- or “Software As A Service”– that comes with it’s famous drag-and-drop landing page builder; a wide range of sales tools and integrations; and a plethora of included training programs.

Founded in 2014 by the famous Idaho-based marketer Russell Brunson, Clickfunnels is a sales funnel building SaaS which a wide range of businesses use to build attractive online websites and “funnels”.

Clickfunnels is based on the core idea of “funnel-based marketing” and a common refrain in Clickfunnels marketing materials revolves around the “death of the ‘website'” and it’s replacement by the (superior) “funnel”. 

In this regard, Clickfunnels simplifies the process of building a converting sales funnel as opposed to static ‘websites’ or ‘blogs’. Brunson and his team state that they designed the platform to be easy to use and accessible to all, primarily through the integration of their simple drag-and-drop editing tool.


Click Funnels Vs Clickfunnels – What Is The Difference?

To understand the difference between a “click funnel” and ‘Clickfunnels’ the company, it is important to know the meaning of each. 


What is a Click Funnel?

A “click funnel” is based on the concept of an online sales funnel. It is all about automating the sales process to control every stage of the buyer’s journey. The funnel helps website visitors to easily navigate a web page selling a product or service, and acts almost like a “salesman” taking them through a journey.

For instance, a company whose website is primarily a “blog” may be losing customers that a “Click funnel” could capture.

Similarly, an ecommerce store for whom visitors are met with a plethora of items and little in the way of persuasion could be losing sales compared to if they greeted visitors with a “funnel” that quickly determined their interest and automatically “sold them” on the best product for their needs.


What is Clickfunnels? 

“Clickfunnels”, on the other hand, is a company and a SaaS product.

It allows users to build the type of “Click funnels” described above.


Here is how a ClickFunnels review describes the platform:

Clickfunnels is a software-as-a-service (SaaS) platform, where you can get everything you need right in one place to create funnels that bring in traffic.

The platform is focused on business owners and marketers who want to take every advantage available of having a business online and bringing in as many customers as possible. You can run a membership site, a consulting site, an author site, or deal only in affiliate marketing. The way to bring in traffic is through a strategic system of funnels.

Every tool you will ever need to run and integrate your business is provided to you on the platform and it is all found in one spot with one monthly billing.


As per the website’s official instructions, to create a sales funnel with Clickfunnels, you simply have to:

  • ​Open up ClickFunnels, and select “Build A New Funnel” from the drop-down menu.
  • ​Choose your main goal: Generate leads, generate sales, or run a webinar event.
  • ​Pick which type of funnel you want to create

Screenshot of what Clickfunnels does

Source: clickfunnels.com 


Russell Brunson And The Origin Of Clickfunnels

Clickfunnels is to a very large degree associated with the identity of one of its founders, Russell Brunson

According to the official website, here is how the origin story of Clickfunnels goes:

“ClickFunnels was born in 2014 when the frustration and time required to build a successful funnel just became too much to handle. Russell and Todd got together for a week and mapped out their dream software, asking questions like, “Well what if it could do this?” If a question made sense, they would write it down and make it actionable, and some times, Todd would shut an idea down if it was just too far-fetched. After the week ended, they went their separate ways and got to work. Todd built ClickFunnels in the months to follow and Russell sold it. Some would call this partnership a match made in heaven, but we believe that when two or more great minds come together…”


Here is a famous ad for Clickfunnels, which was created by the Harmon Brothers, which now has over 20 million views on YouTube:


Additional Info about Clickfunnels Founder Russell Brunson

As noted above, Russell Brunson is the most visible of Clickfunnels’ founders.

He has put out a tremendous amount of content online related to Clickfunnels, and the company is to a huge extent associated with him and vice versa.

Brunson has also written a multi-part ‘Secrets’ book series that has acted as a major “on ramp” to the Clickfunnels SaaS for those interested in online marketing, and are in and of themselves examples of one of the core Clickfunnels “funnel recipes”- the “free-plus shipping funnel” (see our article on ‘Free Plus Shipping Funnels’ for more information on this).

The Secrets book series features the following books in chronological order: 

  • DotCom Secrets: The Underground Playbook for Growing Your Company Online
  • Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World
  • Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customer




What Does Clickfunnels Do?

Screenshot of CF blog

Source: https://www.clickfunnels.com/blog/

ClickFunnels makes it easy for entrepreneurs and businesses to build their own marketing funnels in very little time, without a team of developers and designers. 

This include ready-made templates for different types of funnels that can be customized and iterated upon. As they state:

Our Tripwire Funnel and Product Launch Funnel are great for selling products. Our Squeeze Page Funnel and Application Funnel are great for generating leads. And our Webinar Funnel is perfect for hosting an online event.

On top of the varied range of paid and free funnel templates, there is a selection of potential integrations offered to users to upgrade their funnels and increase their revenues, such as Kajabi, Shopify, Zoom, and more. 

Here is a video by the popular internet marketer, John Crestani explaining how Clickfunnels works:


Clickfunnels Pricing And Plans

All users are given the opportunity to try out the software during a 14-day free trial before opting for a monthly plan. 

Here is an overview of the different Clickfunnels monthly plans available:

  • A $97 per month plan, which is nearly all essential features one needs to get started with 
  • A $297 per month plan that includes Clickfunnels email marketing and affiliate marketing platform equivalents (‘Follow Up Funnel’ and ‘Backpack’, respectively)
  • The TwoCommaX Club plan, worth $2,497 per month, which is accessible on a membership basis


To properly choose which pricing plan best fits a user’s needs, one should assess which features they actually need, and each plan’s variables, such as:

  • The number of pages within each funnel
  • The number of custom domains
  • The inclusion or non-inclusion of the email marketing function ‘Follow Up Funnels’
  • The inclusion or non-inclusion of the affiliate marketing function ‘Backpack’
  • VIP support and more 


Clickfunnel Pricing Plan Breakdown

Clickfunnels – $97 monthly                    Clickfunnels Platinum – $297 monthly                                     TwoCommaX Club – $2,497 monthly                                      
The ability to share funnels you make with others  OfferedOfferedOffered 
Number of sales you can build 20 Unlimited Unlimited
Pages of content allowed within each funnel  100 Unlimited Unlimited 
Team Members/ Accounts with Admin Privileges 1310
Payment Gateways 3927
Number of Domains allowed  3927
Follow-up Funnels Not Offered Unlimited Unlimited 
Chat Support Offered Priority Support Priority Support + VIP Phone Support 
Weekly Peer Review Hackathons Not Offered Offered Offered 
Access to the FunnelHacker Forum Offered Offered Offered 
Access to the Funnel Flix   Offered Hours of Additional

Training & Courses

Hours of Additional

Training & Courses and more



Here is a screenshot of the comparison table between the two pricing tiers, from the Clickfunnels dashboard:

Clickfunnels pricing tiers comparison table screenshot


Clickfunnels Competitors

ClickFunnels has spawned a wealth of competitors since it began, and there are also many similar products that may do some of what Clickfunnels does that existed before it, and may serve both as competitors to Clickfunnels as well as in many cases complimentary services.

Based on internet searches and online comparisons, Unbounce, Instapage, and Leadpages are some of the top ClickFunnels competitors at the time of writing.

Comparing the features, reviews, and pricing plans of these Clickfunnels competitors will help you determine which landing page builder is right for you. Check out our detailed breakdown of Unbounce here and Leadpages here


Clickfunnels Reviews 

Here is a screenshot of an Clickfunnels Review left by a user on capterra.com

Screenshot of a Clickfunnels review on capterra.com

Source: capterra.com

As of October 2020, Clickfunnels has an average of 4.6 out of 5 stars, from a total of 997 reviews left on trustpilot.com.

The platform also has an average of 4.7 out of 5 stars, from a total of 283 reviews left on g2.com, with a number of customers praising its ease of use, quality of support, and ease of setup. 

The internet marketer Miles Becker penned a Clickfunnels review on his website, which you can read here. To learn more about Beckler himself and his rise to fame over the internet, read our article here


Clickfunnels Contact Info

For more information on Clickfunnels, you check out the following social media pages:


ClickFunnels has created instructional videos for most parts of the system (like the one embedded above). For additional information on any aspect of the platform or the process of creating sales funnels, check out this YouTube channel run by Russell Brunson and head over to the Clickfunnels blog for detailed instructions, illustrated with corresponding screenshots. 

You may also check out the online presence of the above-described Clickfunnels co-founder, Russell Brunson, who frequently posts Clickfunnel-related content on the following pages:


Conclusion – Is Clickfunnels Worth It? 

All of the above aims to serve as a basic guide to Clickfunnels as a company and as a product.

We hope that this breakdown has been useful in guiding you on how to use it as a product, and in understanding the background of it and the company behind it.

In addition, we here at OBpedia.com are long-time users of Clickfunnels, and believe that it is an excellent choice for for those seeking the capabilities it provides.

As a result, we proudly include Clickfunnels as one of our official recommendations.



Note: OBpedia.com is proud to be an affiliate and a user of Clickfunnels, and we wholeheartedly endorse it. Learn more about how we select our partners on our affiliate disclaimer page.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.



Related Posts:

Overview of ‘Expert Secrets’ (book by Russell Brunson)

Leadpages Pricing/Review/Overview

Alex Becker Bio, Background