Crazy Egg Pricing, Overview, Features, Review

Screenshot of the Crazy egg homepage

Crazy Egg Overview

Founded by Neil Patel and Hiten Shah, Crazy Egg is a website optimization platform designed to help users improve their website conversion rate by helping them visualize key website metrics through tools such as heatmaps, recordings, A/B testing, and more. 

 

Company Info

The company’s description on LinkedIn mentions the following about the platform’s popularity and success: 

Crazy Egg lets you visualize your website’s visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks – which are the strongest indicators of visitor motivation and desire. A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of the price. With no hardware. Almost no IT involvement.

According to Crazy Egg’s LinkedIn page:

  • The company was founded in 2006. 
  • Their headquarters is located in La Mirada, California.
  • The company currently has 26 employees listed on LinkedIn. 

 

Crazy Egg Pricing

The website offers four different pricing plans, all billed annually, to suit a range of user groups with varying needs. Additionally, all plans come with a 30-day free trial.Crazy Egg pricing screenshot

The Crazy Egg Pricing is available in the following plans (all billed annually):

  • “Basic” $24 per month
  • “Standard” $49 per month
  • “Plus” $99 per month
  • “Pro” $249 per month

 

Users can also have their own custom-made plans by submitting their requests on the website

 

Crazy Egg Features

Below is a breakdown of how users can improve their sites through Crazy Egg’s various features as described in a blog post:

Heatmap

The article describes a heatmap as “a visual representation of where users click on your site. It pulls in data from actual user visits to show which elements on your page get the most attention, and which are being ignored.”

Below are a few reasons that the article put forth in response to why heatmaps are deemed so important:

“Areas that get lots of clicks “glow,” so the more clicks an area gets, the brighter it will appear in the heatmap. This makes for an extremely easy way to see how users engage with your content at a glance. Instead of analyzing hundreds of data points from a report, you can simply look at a page and see where visitors focus their attention. 

Heatmaps essentially show you what people care about on your pages. They show you which elements attract attention and get clicks and which elements are being ignored. The underlying information, then, is what your visitors want.”

Crazy Egg heatmap report from a blog post

©Crazy Egg

Confetti report 

Each metric in the Confetti report can help you get a better understanding of your audience, and you can switch between them to gain insight into how different users interact with your site.

Talking about a use case the article mentions the following:

“For example, you can use the days of the week view to see if there’s any difference in how users interact with your site on weekdays and weekends. Many B2B companies will see more clicks overall during the week, since that’s when their target audience is most likely to be researching work-related services. You can use this insight to come up with new conversion rate optimization ideas.

If you notice, for example, that your email opt-in form gets the most clicks on Mondays, you might consider adding a line of copy above the form that promises “Helpful tips in your inbox every Monday!”

For users that are on the fence about signing up, the idea of getting valuable information that quickly could be the push they need. Then, once you created that variant, you could create an additional snapshot to see whether your ideas are working.  And this is just one example from one report.”

 

Scrollmap

Crazy Egg defines a scrollmap as “another type of visual representation of user data that shows how far down a page visitors typically go before leaving.”

The article describes how scrollmaps differ from heatmaps via the following:

“But unlike heatmaps, which only show action, scrollmaps show what your visitors they look at — whether they take action or not. This means you can see where users are spending time on a page, even if they don’t click.

The idea here is that scroll depth is a good indicator of page consumption. This information is especially valuable for content-heavy pages.”

Overlay

Here’s a breakdown of an overlay report:

“While heatmaps and scrollmaps show data for different sections of a page, the Overlay report focuses on specific elements.

While heatmaps sometimes have overlap between elements, the Overlay report isolates each clickable element on a page. This lets you get a better understanding of specific links and buttons, beyond the general area they fall into.

In this report, each clickable element has a (+) marker that’s color-coded by the number of clicks it received. This color scheme is similar to the one used in other reports. A blue (+) marker indicates that an element received a few clicks, while a red marker indicates that it received a lot.

These markers can also show element data like new vs. returning visitors, operating system, browser, country, referrer, search engine, day of the week, time of day, time to click, and custom UTM variables.”

Crazy egg overlay report from a blog post

©Crazy Egg

 

List Report

According to Crazy Egg, “the List report is even more information-focused than the Overlay report. It’s essentially the raw-data counterpart to many of Crazy Egg’s visual reports and shows user preferences numerically.

Much like the Overlay feature, it presents information in terms of clear numbers instead of colors and gradients. But instead of presenting data over a page’s screenshot, it displays it in a straightforward, sortable list.

List reports are divided into three tabs: Visible, Not Visible, and Both. The elements listed in the Visible tab are visible in your page’s screenshot. These are typically fixed elements. Not Visible elements, then, don’t appear in your screenshot. This includes items in drop-down menus that only appear after a user places their mouse over a Visible element. the “Both” tab includes both visible and non-visible elements.”

 

Crazy Egg Review 

As of October 2020, the website has an average of 4.5 out of 5 stars, from a total of 64 reviews left on capterra.com, with a number of customers praising its ease of use and customer service. 

Crazy Egg also has an average of 4.2 out of 5 stars from a total of 93 reviews left on g2.com.

Below is a screenshot of a Crazy Egg review left by a user on the website. 

Screenshot of a Crazy Egg review on g2.com

 

Crazy Egg Contact Info

You may reach Crazy Egg via the following social media pages:

 

Conclusion

For more information on Crazy Egg and its heat map tool, you can visit their website or check out their blog for digital marketing related content.  

For more information on Neil Patle- the co-founder of Crazy Egg- you can read the article we’ve written on him here.

 

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