
Overview of Dan Lok
Dan Lok is a popular YouTuber, author, and digital content creator who produces content on the subjects of social media marketing and internet entrepreneurship.
Lok is mostly known for his YouTube channel, which he launched in July 2014. As of January 2022, the channel has a total of 3.95M subscribers and over 240 million views.
The most popular video on the channel at the time of the writing is titled ‘How To Sell Anything To Anyone Anytime – SELL ME THIS PEN’
Dan Lok Bio, Background
In an interview with entrepreneur.com in 2019, Lok explained how he managed to turn his life around, despite being knee-deep in debt after his parent’s separation and a sudden move to Canada. You may read the whole interview here.
Dan Lok’s bio on his LinkedIn page reads as follows:
A celebrity influencer and venture capitalist combining his martial arts prowess and business acumen to tap into the millennial mindset; becoming the prominent voice for self-education and business model innovation. He trains as hard in the Dojo as he negotiates in the boardroom.
In 2016, Lok participated in a TEDx event to talk about overcoming obstacles and helping people achieve their goals.
Dan Lok Books
Over the years, Lok has produced a significant number of books on the topics he usually talks about on his YouTube channel and social media pages, namely internet marketing, personal financial management, and entrepreneurship, amongst others.

Below is a list that compiles all the Kindle editions of his books, available on amazon.com, in chronological order.
- Unlock It: The Master Key to Wealth, Success, and Significance (Oct 29, 2019)
- The Art of War for the New Millennium: Sun Tzu’s Strategies for Winning In Business Today (Mar 10, 2015)
- Instant Information Products!: How To Generate Money-Making Info-Product Ideas in 60 Seconds or Less! (Feb 15, 2015)
- F.U. Money: Make As Much Money As You Damn Well Want And Live Your Life As You Damn Well Please! (Jan 22, 2015)
- Instant eBook Publishing!: How To Publish Your Own Best-Selling eBook In 21 Days Or Less Without Writing (Jan 12, 2015)
- Email Marketing Madness!: How To Compel Your Subscribers to Open Your Emails And Take Action Now (Jan 7, 2015)
- Influence!: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect (Jan 6, 2015)
Here is a list of books Dan Lok co-wrote with other authors on a diverse range of subjects.
- SOLD: How Top Real Estate Agents Are Using The Internet To Capture More Leads And Close More Sales (Aug 24, 2015)
- The Midas Touch: The World’s Leading Experts Reveal Their Top Secrets to Winning Big in Business & Life (Jul 7, 2015)
- Advertising Titans! Vol 2: Insiders Secrets From The Greatest Direct Marketing Entrepreneurs and Copywriting Legends (Jan 12, 2015)
- Advertising Titans! Vol 1: Insiders Secrets From The Greatest Direct Marketing Entrepreneurs and Copywriting Legends (Advertising Titans!: Insiders Secrets … Entrepreneurs and Copywriting Legends) (Jan 9, 2015)
- Lies Salon Owners Believe: And the Truth That Sets them Free (Jul 26, 2011)
Dan Lok Net Worth
As with many YouTubers and famous internet marketers, a common query across various search engines seems to be “Dan Lok Net Worth”.
While there are a few speculative articles on the subject on the internet, there seems to be no answer with a concrete source or evidence featuring an exact figure.
In the following video, uploaded on July 8th, 2018, Lok gave his YouTube audience a tour of his “5 Million Dollar Penthouse”, which he dubs as the ‘Dan Lok headquarters’.
Online Presence and Publicity
Dan Lok hosts a podcast, titled “The Dan Lok Show”. You can listen to the full episodes of the podcast on Apple Podcasts, Spotify, Google Podcasts,and Stitcher.
Entrepreneur.com dedicated an article, titled “Dan Lok Failed in 13 Business Ventures Over Three Years. Now This ‘Unemployable’ Immigrant Manages Millions and Mentors Young Entrepreneurs” to Dan Lok’s early struggles and subsequent success.
Cnbc.com’s article titled What Jay Leno, Tony Hawk, and 8 other successful millionaires wish they knew in their 20s featured the following excerpt from Dan Lok:
“In my early 20s, I worked for next to nothing for my mentor. But I call that my ‘million-dollar year’ because that’s the value of the education I received. I spent the first five years of my career working long hours and living with my mom. And I never took a vacation.
Success takes hard work and time, but you have time. The question is, are you willing to work hard? Identify where you want to go and who you need to be to get there. Then reverse-engineer a plan.”
In addition, there are many videos on YouTube focused on Lok.
Here is a video from another popular internet marketer, John Crestani, in which he talks about the value to be found in Dan Lok’s YouTube channel through the personal lessons he learned.
Below is a list of social media pages where Dan Lok can be reached online:
Dan Lok Criticism
Given his notoriety and over-the-top persona, it should come as no surprise that there is substantial criticism to be found online of Lok as well.
Much of this comes from YouTube channels in the “guru-exposing” niche, which claim to expose “fake gurus” who they believe prey upon the gullible.
Examples of this can be seen in this video by a channel called ‘Tom Nash’ and this one by a channel titled ‘Coffeezilla’.
In addition, the Vancouver Sun reported in July 2020 on Lok being sued for non-payment of rent on a luxury home he had signed a lease for. The article quoted Lok as stating that he had terminated the lease due to unwarranted deficiencies in the home in question, whereas the landlord was accusing Lok of wrongfully ceasing payment in violation of the lease.
Conclusion
To learn more about Dan Lok, feel free to check out his YouTube channel, his social media pages (listed above), his blog, or his official website.
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