How To Make Money On DeviantArt

Screenshot of DeviantArt
Courtesy of deviantart.com

 

DeviantArt Overview

DeviantArt is an online platform and social community for artists and art enthusiasts to create and share art.

Art on DeviantArt includes a wide range of mediums (traditional, digital, and mixed media) and categories (paintings, drawings, 3d modeling, and more).

Although the platform is primarily destined to showcase art pieces to the art community, artists and creative content creators can, in general, also use it as a means to earn money. 

This article aims to offer a quick guide on how to make money on DeviantArt, starting with the basic principles. 

 

How To Make Money On DeviantArt

Since DeviantArt is a creative social community for artists, the most popular way of making money on the website is by offering downloadable resources and selling digital art. 

Below is a list of all the popular ways artists make money on DeviantArt. 

 

Commissions

Commissions are one of the most common ways of generating income on DeviantArt, as it is fully integrated into and supported by the platform. Commissions are “custom orders” that clients place, depending on their taste and need. They can include anything; from portraits to character designs to logo designs and promotional graphics. 

You simply have to list the ‘Commission’ availability status on your profile to gain access to the ‘Commissions Widget’ that allows you to sell commissions on your DeviantArt profile. The widget not only showcases your offerings but also signals to potential clients that you are accepting requests.

With each sale, however, the platform takes a 20% fee.  According to DeviantArt, “Artists can track their Commission transactions and generate real profit through My Earnings, garnering 80% royalty on each transaction. Earnings can then be withdrawn as a check, via PayPal, or converted to DeviantArt Points.”

 

Digital Merch 

Screenshot of an art piece of on sale on DeviantArt
Courtesy of DeviantArt member angrymikko

 

As a seller on DeviantArt, you can add almost any art-related content, packaged as a single or multiple digital files, for sale by listing it as Premium Content. You are able to set your own prices for all Premium Content but, once sold, you will only retain 80% of the revenue earned as DeviantArt will take a cut of 20%.

Here are some official guidelines to help get you started:

  • The content must be your original work or you must have full authority to make it available for sale.
  • The content also needs to qualify under DeviantArt’s Submission Policy and Etiquette Guidelines. 
  • You may sell stock on the Premium Content Platform.

To learn more about the policies, visit this page.

 

Adoptables

Screenshot of an Adoptable on DeviantArt
Courtesy of DeviantArt member K-Koji

 

Adoptables are “character designs” that are sold by artists to allow people their creations for their personal use or, in specific cases where the artist allows it, for commercial use. Although they are mostly based on a fandom, such as My Little Pony or Steven Universe, and some are original creations.

If you are new on the platform, it can be hard for your art to be spotted, since the platform has a big community with a staggering amount of new art posted daily. 

To circumvent this issue, you can join any of the multiple “Adoptables Groups” on DeviantArt. By doing so, members do two things: advertise their adoptables in the group’s gallery and observe the current trends as to what is selling fast.

Here is an excerpt from a post published by a DeviantUser on the platform that provides further information regarding the pricing of adoptables

 

Pricing

It is always hard to decide how to price your own adoptables and there are no guidelines for this. There are, however, two lines of thought on this:

 

Timer Pay

You decide how much you think your *time* is worth it. So, if you take half an hour to make an adoptable and you think your time is worth 800pts/$10 an hour, then the adoptable is going to cost 400pts/$5. While this method is more fair to the artist (you), you should also take into account what your current drawing level is. (Remember that the buyer doesn’t see the effort, only the result, and better looking characters sell for more.)

 

Mean Pay

Look around, take twenty or thirty adoptables that generally look like yours (drawing style, flats/CG, anthro/animal) and look at how they were priced. Then choose something in the middle. This is a method that follows the general pricing, so it will be easier to sell your characters if you price them like this, but it also disregards any effort you might have put in the making of your adoptable.

 

Here is an example of an adoptable by an artist named AVA-core, currently on sale on the website.

 

Physical Merch

Screenshot of DeviantArt merch
Courtesy of deviantart.com

 

With DeviantArt, it is also possible to convert digital merchandise into physical goods. You simply have to upload your art onto the site and upon sale, DeviantArt will take care of sending the art in printed form (photo prints, canvas, and fine art prints) or as a product (mugs, coasters, magnets, mouse pads, greeting cards and postcards) to consumers.

For a full list of what can and cannot be sold as a printed product, visit this page.

 

Patronage

You can make money by adding a ‘Buy Me A Coffee’ button on your DeviantArt page and give people who appreciate your work the chance to support you. Visit this page of the official ‘Buy Me A Coffee’ website for the instructions on how to proceed to do so, or alternatively you can follow along with the instructional video below.

 

Additional Info About DeviantArt

Founded in 2000, by Scott Jarkoff, Matthew Stephens, and Angelo Sotira (current CEO), DeviantArt, Inc. is headquartered in the Hollywood area of Los Angeles, California.

According to the official LinkedIn page, the platform claims that they have

“…over 44 million registered members and attract over 45 million unique visitors per month. Our members—known as deviants—upload tens of thousands of original pieces of art every day, ranging from painting and sculpture to digital art, pixel art, films, and anime.”

An article, titled “DeviantArt Is Growing Up With Its Biggest Redesign Ever”, published on the verge.com in 2019, mentioned the following about the platform’s moderation policies:

“Everything posted on the site — there are about 65,000 submissions a day — is a piece of art personally created by the user. You can’t batch upload photos or just dump dozens of files at a time. Everything has to be submitted intentionally. Art has to be placed into specific categories, and if it’s mature content, it’s supposed to be flagged as such when it’s uploaded.”

 

DeviantArt YouTube Channel

There’s also a DeviantArt YouTube channel, which contains a broad array of videos about the platform, as well as interviews with ‘Deviants’ (users of the platform).

Here is an example of the type of videos on the channel:

 

 

DeviantArt Contact Info

You may reach DeviantArt via the following social media pages:

 

 

Conclusion

We hope that this article gave you the necessary tools and knowledge to get started on your journey of leveraging your creative skill set to make money on DeviantArt!

For more information, visit the website here, join the community of artists for further guidance here, or reach out to them on any of the social media pages listed in the above section!

 

 

 

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