Dotcom Secrets Book Review And Overview (Russell Brunson)

Russell Brunson: Dotcom Secrets - image

Overview of Dotcom Secrets By Russell Brunson

DotCom Secrets is a book written by Russell Brunson, a well-known internet marketer and Clickfunnels co-founder.

Featuring the science of funnel building to grow a company online with direct sales, the book is to some extent a road map for people looking to start an online business or scale their existing business.

According to the book’s publisher, Penguin Random House, the Dotcom Secrets book underlines the secrets that help increase conversions. The contents of the book include ways of identifying the causes of low conversion rates and measures to take to fix those issues. 

In this regard, Dotcom Secrets is essentially an overview of the art and science of “internet marketing”..


Additional Information About The Dotcom Secrets Book

The book’s Kindle Edition contains 274 pages and was originally published on February 20th 2015 by Morgan James Publishing according to the book’s Goodreads page. While the hardcover option listed on Amazon contains 424 pages and published by Hay House Business on April 13th 2020.

The book is also available in audio format, narrated by Brunson himself, on Audible

The Dotcom Secrets book is the first in the Secrets book series that Brunson has penned on the mechanics of successful online businesses.

The Secrets book series include: 

  • DotCom Secrets: The Underground Playbook for Growing Your Company Online
  • Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World
  • Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers


The content outlined in the different sections of the Dotcom Secrets book includes:

    1. Sales Funnel Secrets
    2. Funnels In The Value Ladder
    3. Funnel Scripts
    4. Building Your Funnel



About The Author – Russell Brunson

Russell Brunson is a New York Times Bestselling Author and entrepreneur who popularized the concept of “sales funnels”, and co-founded ClickFunnels, a software company used by a significant number of entrepreneurs and online businesses around the world.

Major publications and websites such as Forbes, HuffPost, and many more have featured Brunson since the start of his online business ventures. In 2018, as ClickFunnels was named Fastest Growing Tech Company of the Year,  he was also awarded ‘Entrepreneur of the Year’ in the Utah region by 

Clickfunnels attributes screenshot.


About Clickfunnels

As of August 2020, Clickfunnels claimed there were a total of 141,355 entrepreneurs who are actively using their software.

According to the official sales funnel page, Clickfunnels does the following:

  • Provides visitors with a step-by-step guide through the entire sales process 
  • Directs the customer straight to the product or service that is most likely to satisfy their need
  • ​Creates a long-lasting connection between the brand and the visitors – it allows the business owner to continue to market to them in the future via email marketing, and other methods, long after they have left the sales funnel page


Dotcom Secrets As An Example Of The Free Plus Shipping Funnel

Dotcom Secrets marketing image.

Here is an image illustrating the Free Plus Shipping Funnel as used by Russell Brunson to market the Dotcom Secrets book


In order to most successfully market their product, the founders of Clickfunnels came up with a number of creative solutions, and Dotcom Secrets explains these in detail.

As per the book’s description on the official website, it contains all the processes, funnels, frameworks, and scripts that the founders used to scale their own company. 

For instance, they decided to acquire a large list of prospects by offering a free piece of content – essentially employing the now popular marketing approach known as the Free Plus Shipping Funnel

The Dotcom Secrets book was strategically marketed using this exact strategy. Brunson and Clickfunnels offered to send each visitor a FREE copy of his book and asked that they only take care of the shipping fees in exchange.

The appeal of this offer allowed them to hook a large number of potential customers from the get-go and increase conversion rates while maintaining low advertising costs.

According to a Clickfunnels blog post, “the first edition went on to sell more than 205,381 copies”, demonstrating the efficacy of this free plus shipping model.

For more on this subject, check out our in-depth article on the free plus shipping funnel, including a hypothetical case study of how the funnel works in practice. 


Dotcom Secrets Book Review: Is It Worth It?

DotCom Secrets provides key insights on multiple marketing strategies that might be particularly helpful to the following –

New Entrepreneurs/New Business Owners:  Someone who has been mulling over a business idea or a solo entrepreneur who has just started a business and is trying to find his footing in the digital marketing world.

Existing Business Owners: Those with an existing sales system already in place who wish to boost sales and improve conversion rates.

Aspiring Digital Marketers: Whether you are new to the field or experienced, navigating the online marketing universe armed with the Dotcom Secrets might be an advantage not to overlook. It can be worthwhile to imbibe the marketing approach of a successful business like Clickfunnels and the secrets Brunson outlines in the book.


Dotcom Secrets review screenshot.

A review found on Amazon, written by the contributor Alan Tutt and upvoted by 209 people


In conclusion, we here at are proud to include the Dotcom Secrets book as one of our official recommendations.




Note: is proud to be an affiliate and a user of Clickfunnels, and we wholeheartedly endorse it. Learn more about how we select our partners on our affiliate disclaimer page.

Disclosure: We are an independent ClickFunnels Affiliate, not employees. We receive referral payments from ClickFunnels. The opinions expressed here are our own and are not official statements of ClickFunnels or its parent company, Etison LLC.


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