Expert Secrets Book By Russell Brunson – Overview and Review

Russell Brunson Expert Secrets book image


Overview of Expert Secrets Book By Russell Brunson

Expert Secrets is a book written by Russell Brunson, a well-known internet marketer and the co-founder of Clickfunnels – an online marketing funnel-building software.

The book explores the science of digital marketing and is part of the ‘Secrets’ trilogy (more on this in the additional info section below). 

The focus of Expert Secrets is online marketing, with the goal of teaching its readers how to create successful businesses by leveraging their ‘expertise’.

It goes over how to be a more charismatic leader, how to build trust with clients, and how to effectively convert one’s expertise into online income. 


Here is an excerpt from the foreword section of the Expert Secrets book by the famous author of Rich Dad Poor Dad, Robert Kiyosaki

“Expert Secrets is the map that will allow you to turn your specialized knowledge, talents, and abilities into a business that will work for you! This is one of the shortcuts of the new rich.

Information is how that’s done. Information that’s already inside you. Think about it. What do you know? What can you teach others?

My Rich Dad Company is essentially an expert business. I offer financial education through a variety of products, programs, courses, and mentorships. It started with CASH FLOW, a simple game that transforms lives with the lessons it teaches. Then we expanded into lectures and books and coaching platforms. My information business grew organically. I didn’t have a step-by-step plan. 

Thanks to this book, you do. In Expert Secrets, Russell Brunson has masterfully laid out the steps to becoming a thought leader and building a following of people who will pay you for your information. You can literally start from zero and by the end you will have your own profitable business. He gives you the concepts, the scripts, the technology—everything.”


Check the above Expert Secrets Book Trailer for a broader overview.


Additional Info About The Expert Secrets Book

As noted above, Expert Secrets is one of three books in the three-part ‘Secrets’ series by Russell Brunson.

The Secrets book series include: 

  • DotCom Secrets: The Underground Playbook for Growing Your Company Online
  • Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World
  • Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers



The first of these- DotCom Secrets– provides actionable tips for new online businesses on succeeding in the world of online commerce, while Expert Secrets is centered on ways to boost existing businesses via leveraging one’s “expertise”, as well as how to turn ones “expertise” into a business. 

Expert Secrets was followed by the Traffic Secrets book which offers an overview of traffic-generation ‘secrets’ that online businesses (and specifically users of Clickfunnels) can benefit from.

Each of the three books covers different aspects relevant to Clickfunnels as a SaaS and to users of Clickfunnels or others interested in online business, or just the online aspects inherent in all business.

As Brunson states in the book’s description:

The Expert Secrets book provides a step-by-step plan to help you navigate from where you are now to the level you want to be in your business. In Expert Secrets, the secrets not only apply to online businesses but also to brick-and-mortar businesses.

According to Brunson’s official website, over 225,000 copies of the Expert Secrets book have been sold so far (September 2020).

The book’s Kindle Edition contains 375 pages and was originally published on April 7th 2020 by Hay House Business according to the book’s Amazon page. While the hardcover option, published on May 12th 2020, contains 352 pages. The book is also available in audio format, narrated by Hank Bannister, on Audible.

Expert Secrets book image


About The Author – Russell Brunson

Russell Brunson is a New York Times Bestselling Author and entrepreneur who popularized the concept of “sales funnels”, and co-founded ClickFunnels, a software company used by a significant number of entrepreneurs and online businesses around the world.

Major publications and websites such as Forbes, HuffPost, and many more have featured Brunson since the start of his online business ventures.

In 2018, as ClickFunnels was named Fastest Growing Tech Company of the Year,  Brunson was also awarded ‘Entrepreneur of the Year’ in the Utah region by


Expert Secrets As An Example Of Marketing Funnels

As per the book’s description on the official website, the core principles outlined in its four sections include the following:

  • Section 1: How to leverage your expertise to become a charismatic leader and how to create new opportunities as a result.
  • Section 2: How it is important to provide a belief system to a target audience in order to foster long-lasting relationships with customers.
  • Section 3: The secrets to offering your targeted audience new opportunities. In total it is divided into four secrets that include trial closes, communication, breaking, and rebuilding patterns.
  • Section 4: How to build a funnel that works and how to create a funnel (and especially a webinar) that engages an audience.


Like the other two books in the series, Expert Secrets was marketed by Brunson and Clickfunnels primarily through a “free plus shipping funnel”, where customers could get the book for free if they just paid for the shipping.

To learn more about the mechanics of the “free plus shipping funnel”, read our in-depth article on the subject. 


Expert Secrets Book Review: Is It Worth It?

The contents of this book are designed for people who hold the belief that their knowledge and expertise needs to be passed on and believe that their know-how can be advantageous to others.

Expert Secrets is thus essentially designed for entrepreneurs, marketers, “visionaries”, and salespeople who wish to make a difference in their field via the application of their expertise.

In other words, the book aims to help its readers monetize their expert knowledge on a given subject.


We here at are proud to include Expert Secrets as one of our official book recommendations.

There are very few products we specifically endorse, but we feel that Brunson and Clickfunnels have a long track record of integrity and honesty and bringing solid products to the market.

Expert Secrets is definitely such a product.

Click here to get it now.





Note: is proud to be an affiliate and a user of Clickfunnels, and we wholeheartedly endorse it. Learn more about how we select our partners on our affiliate disclaimer page.

Disclosure: We are an independent ClickFunnels Affiliate, not an employee.  We receive referral payments from ClickFunnels.  The opinions expressed here are our own and are not official statements of ClickFunnels or its parent company, Etison LLC.


Related Posts:

Dotcom Secrets Book Review And Overview

Traffic Secrets By Russell Brunson

What Is A ‘Free Plus Shipping Funnel’?