Jeff Walker – Net Worth, Bio, Product Launch Formula

Jeff Walker net worth/bio/books/overview.
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Who Is Jeff Walker?

Jeff Walker is an online entrepreneur and author best known for Launch – a #1 New York Times Bestseller – and the “Product Launch Formula” course. According to Walker’s LinkedIn page, his works have helped entrepreneurs, thought leaders, and influencers across hundreds of markets and niches.


Jeff Walker Bio And Background

Jeff Walker started publishing in 1996 after quitting his corporate job. His activity online commenced with a free email newsletter about the stock market.

For some time, Walker would continue offering advice for free, but he realized that such an approach wasn’t sustainable in the long term. Eventually, Walker decided to sell his advice to those interested.

Back then, my business was a simple newsletter about the stock market. I just kept sending more and more free content – and people loved it.

The problem was that I wasn’t making any money.

I knew I needed to sell something, but I kept delaying making that offer because I wasn’t a salesman – and I didn’t know how to ask for the offer.

So I kept delivering more value… and when I finally made the offer, people were really excited to buy.

Following his initial success, Walker started sharing what he had learned about launching new products and businesses – with “incredible” results.

Walker would soon start to receive invitations to speak on stage and teach others how they can use his formula to launch their own products and businesses. According to his personal website, that’s when Walker decided to turn his knowledge into a step-by-step program (called Product Launch Formula).

That was the start on an incredible wave of entrepreneurs with tiny, home-based businesses doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

In January 2009, Walker launched Internet Alchemy to promote his works. A year later, he created his personal website – – which appears to have functionally substituted Internet Alchemy. The last blog post on Internet Alchemy is dated May 23, 2013.


In September 2012, Forbes dubbed Jeff Walker the $400 million dollar man. At the time, Product Launch Formula had already helped other business owners make $400 million, hence the title. Forbes also wrote that Walker had sold $20 million of Product Launch Formula courses.


Currently, Jeff Walker lives in Durango, Colorado. He maintains a growing team and regularly puts on live events that gather over a thousand attendees from around the world.


Jeff Walker’s Product Launch Formula

The logo of Walker's Product Launch Formula
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One of Jeff Walker’s works is Product Launch Formula – a step-by-step guide on how to successfully launch a product. Since its release in 2005, over 10,000 people have completed the Product Launch Formula workshop, and Walker claims that his students have generated over $1 billion in sales thanks to it.


Above: A video about Product Launch Formula from Stefan James of Project Life Mastery, who we profiled here.


The creation of the Product Launch Formula happened “almost by accident” in Walker’s words. Additionally, he describes its impact on businesses worldwide as follows:


That formula has become the gold standard for launching products, services, and even entire brands with huge momentum and great success. It’s literally transformed the way stuff is sold online. And it’s also helped me become one of the top entrepreneurial and marketing trainers in the world.

The video below tells how one of the students of Product Launch formula made a six-figure business within a year of its establishment.


“Launch” by Jeff Walker

Jeff Walker's "Launch" guide for entrepreneurs.
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In 2014, Jeff Walker released Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams. A #1 New York Times Bestseller, Launch is advertised as a “treasure map into the online business world”, helping entrepreneurs start and grow their businesses.

“Launch” is sold on Amazon and has 4.4 out of 5 stars based on over 2,000 reviews as of the time of this writing.


Jeff Walker Net Worth

According to, Jeff Walker’s net worth as of 2021 is approximately $20 million. There appear to be no other sources to corroborate or correct this figure (though Forbes did mention in 2012 that he had “sold $20 million of his product called Product Launch Formula”).

The “About Us” page on Internet Alchemy claims that one of Walker’s personal launches made $1.1 million in sales within the first hour of release and almost $4 million in the first 36 hours.



To find out more about Jeff Walker, visit his personal website. Walker also has presence on YouTube, regularly publishing motivational videos and interviews with those who had built successful businesses with his tips.

Jeff Walker runs a podcast as well, and he also is on Twitter, Instagram, Facebook, and LinkedIn.




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