What Is MGID? MGID Ads And Company Overview

MGID - Native Ad Network - screenshot.

MGID Overview 

MGID is an international advertising platform that offers native ad and push notification traffic. Its modus operandi comprises cost-per-click (CPC) campaigns built on a variety of targeting options designed to boost conversion rates. 

Advertisers can pay for MGID’s traffic (i.e. “media buying”), while website owners can partner with MGID to monetize their traffic.

 

Additional Info About MGID 

MGID claims to have been the first platform to introduce content discovery through native widgets. Headquartered in Santa Monica, California, the company has opened offices across Europe and other regions. 

According to the official website, MGID has grown to 600+ employees since its inception in 2008, with 11 offices around the globe. The company partners with clients originating from over 200 countries, while supporting more than 70 different languages.

An article from the ExchangeWire website announced on August 19th 2020 that MGID, the “global pioneer in native advertising”, had signed a deal with Microsoft to provide native advertising across its news properties, including MSN. 

Commenting on the partnership, Sergii Denysenko, CEO of MGID, said: “MGID works with thousands of premium publishers globally and we are very excited to now be expanding our portfolio with one of the world’s most reputable media outlets to power better results for brands.

Another well-known property served by MGID ads is Newsweek, which MGID now serves as a primary source of monetization for, as per this article in MediaPost.

 

How Do MGID Native Ads work? 

The MGID platform allows publishers to grow and monetize their audiences through a variety of ad formats, placements, and yield-optimization models via a CPC-based payment model.

The MGID ads typically include eye-catching images accompanied by persuading call-to-action (CTA) texts. After a visitor engages with the ad, the ad would lead the visitor to the website’s landing page and introduce him or her to the product or service offered.

MGID allows advertisers to target by:

  • OS (Operating Systems)
  • Browsers
  • Browser Versions
  • Languages (Both Search & Browser Language)
  • Location
  • Retargeting

 

A video showcasing the MGID dashboard and a step-by-step guide on how to set up a campaign.

 

Example of MGID Ads In The Native Advertising Sphere

Let us consider the case of a hypothetical e-commerce platform called Bsos that is expanding its online store through the addition of a new product and sales funnel.

To drive their targeted audience consisting of men and women interested in their specific online shopping experience to their new site to drive sales, the company decides to approach MGID to run native ads

MGID helps Bsos craft ad campaigns targeting both new customers (through “run of network” campaigns targeting all MGID properties), as well as repeat visitors (through “retargeting” campaigns targeting people who have engaged with the Bsos brand before).

The ads created by Bsos include striking images and catchy headlines that create high “click through rates” and help incite further engagement with users.

By depositing $500 to have the full-serve campaign management option, Bsos receives the assistance of a dedicated account manager. Thus after launching their ad campaigns, their account manager helps them tweak their targeting settings to further boost performance. Based on the incoming data, Bsos is advised to run a campaign targeting users on desktop devices rather than mobile users. 

With properly adjusted targeting settings, Bsos is able to achieve a higher and higher conversion rate.

 

On the other side, the websites featuring ad widgets from MGID are getting a percentage of the money Bsos is paying for clicks produced on their properties.

 

 

MGID ad widget example screenshot.
An example of an MGID widget on a news website

 

MGID VS Revcontent And Other Main Competitors

MGID’s main competitors might include:

Taboola – a large native advertising network that has similarly robust levels of international traffic but which is larger than MGID in terms of gross revenue and is also far stricter on what type of ads they allow.

Outbrain – another large native advertising provider (who are currently in the process of joining with Taboola under the Taboola name) – they are, like Taboola, much more strict about the types of ads they allow.

Revcontent – a very similar native ad network which allows many of the same types of content as MGID, and is also regarded as being “affiliate friendly” like MGID. The main differences between them are that Revcontent’s traffic is much more based within the US, whereas MGID is said to have more international inventory. They also- unlike MGID- allow advertisers to see which sites they are purchasing traffic from (see more on this below under ‘Review’).

-Various “push notification networks” – MGID allows for push targeting and is in many ways more similar to various push networks than to it’s native ad competitors.

Note: The above statements are based on our own experiences buying traffic from each source, as well as various firsthand accounts from users of these platforms on YouTube, as well as from statements made on each company’s respective website.

 

MIGD Review

Again, these observations come from our own experiences and from our observations of testimonials and reviews of MGID online.

 

Commonly-Articulated Pro’s Of Using MGID:

-MGID is considered very “affiliate-friendly”, in that they are supportive of affiliate marketers, unlike Facebook and also unlike some other native networks.

-MGID provides the “full service” support of a rep for any advertisers depositing at least $500 into their account.

-MGID has geographically diverse inventory and allows one to buy traffic from all over the world.

-The network is often said to be more open to a diverse range of content types, and allow advertising within verticals such as nutraceuticals, gambling, dating, etc.

 

Commonly Articulated Con’s Of Using MGID:

-Lack of transparency regarding traffic origin: Unlike it’s competitors listed above, MGID’s platform does not show what websites advertisers are getting traffic from. Advertisers are only able to see the “widget id number”, but this provides no opportunity to see what types of websites are converting best, and also provides significantly less clarity for media buyers compared to similar networks.

-Heavy competition due to its “affiliate friendly” model. Becauses MGID allows very profitable (but often castigated) verticals such as weight-loss, cryptocurrency, gambling, and dating, it can increase traffic costs and potentially make it more difficult for advertisers attempting to find success in more mainstream verticals.

-Some publishers may be sensitive to the content often seen on MGID widgets, although to it’s credit the network provides publishers ample control over what can appear on their sites.

 

Common Search Query: How To Block MGID Ads

For whatever reason, a common search query across search engines is “How To Block MGID Ads”. 

MGID ads removal google search screenshot.

 

Here are several articles on that topic:

“How To Remove MGID Ads” – bleepingcomputer.com

“How To Remove Unwanted Ads” – from Google.

 

You may also surf the web without interrupting ads with the Adblock Plus for Chrome ad blocker

  • To use Adblock Plus, just click on “Add to Chrome”. 
  • Click on the ABP icon to see how many ads you’ve blocked, to change your settings, or report an error. 

 

 

Conclusion

That is the run down on MGID, one of the main “native advertising” companies within the world of online commerce today.

 

Related Articles:

Taboola Overview And Review

Dianomi Overview

What Is A ‘Widget’ In Native Advertising?