Review+Overview: The ‘One Funnel Away Challenge’ (Clickfunnels/Russell Brunson)

Screenshot of the One Funnel Away Challenge homepage
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Anyone running a business knows the importance of sales funnels and how crucial they are to success. However, maximizing their results can be tricky without the proper implementation.

The arguable overabundance of resources available online makes things worse, as a simple Google search of “sales funnels for beginners” yields millions of results. This can be mind-boggling for those just starting to research the world of online commerce.

This is why one of the authoritative figures in this sphere, Russell Brunson (the co-founder of ClickFunnels, and the author of the very popular ‘Secrets’ book series) created and runs the One Funnel Away Challenge, along with Julie Stoian and Stephen Larsen.

The aim of this virtual 30-day training program is to help the participants in building a complete sales funnel as you use consistent daily actions over the course of 30 days.

It caters both to beginners looking to take their first steps in the world of digital marketing as well as experts looking to perfect their craft by learning from seasoned marketers like the Clickfunnels co-founder himself, Russell Brunson.

In summation, the One Funnel Away Challenge is an intensive 30 day course designed to help both new and established business owners and online marketers create the “one funnel” that can lead them to financial freedom.


The One Funnel Away Challenge Coaches 

Russell Brunson

Clickfunnels is a website and funnel builder company that helps existing businesses sell their products and services online. To learn more about Clickfunnels and how to use it, read our article covering all the basics here.

Brunson has also penned a book anthology, known as the ‘Secrets’ book series, that offers an overview of the world and science of internet marketing.

The methods by which the books are sold are, in and of themselves, stellar examples of one of the core Clickfunnels “funnel recipes”: the “free-plus shipping funnel” (see our article on ‘Free Plus Shipping Funnels’ for more information on this).

The Secrets book series features the following books in chronological order: 

  • DotCom Secrets: The Underground Playbook for Growing Your Company Online
  • Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World
  • Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customer


Screenshot of the One Funnel Away Challenge Coaches
Courtesy of


Along with Brunson, the One Funnel Away Challenge is led by the two coaches listed below:

-Julie Stoian, who according to the About page of her official website is as a “digital marketing expert and coach, currently making her mark on the internet as the co-founder of several popular online business brands such as Create Your Laptop Life ®, Funnel Gorgeous ®, Digital Insiders, and more” 

Stoian has been featured on media outlets, as well as numerous business and marketing podcasts and blogs such as Boss Moms.

-Stephen Larsen, who describes himself as an ‘Affiliate Marketing Coach’ and ‘Master Offer Crafter’. His success story goes as follows: 

For two years, Steve Larsen was the Lead Funnel Builder at ClickFunnels for Russell Brunson, and put over 500 sales funnels under his belt (but honestly, lost track a while ago).

Eventually he left ClickFunnels as an employee to get his own Two Comma Club Award and his business crossed $1 million 13 months later. His podcast, Sales Funnel Radio, was created to share best practices, teach the finer points of marketing, offer creation, and “funnelology”.


How the One Funnel Away Challenge Works

Here is a weekly breakdown of each of the 5 weeks of the program published by

Pre-challenge week – All about getting in the right mindset to propel your business forward.

Week 1 – Learn the basics of how to sell online, including how to get the attention of customers with a hook, the importance of storytelling, and what it takes to build an attractive offer.

Week 2 – All about sales copy. This is the week I enjoyed the most as it’s completely relevant to selling books. I learned exactly how to implement the hooks, tell a story that generates an emotional reaction from the reader, and how to generate the “aha” moment in the minds of my audience about the new opportunity.

Week 3 – The nuts and bolts of building your sales funnel. This is the practical advice I wouldn’t have been able to find anywhere else. I learnt how to create sales pages, sequence pages, One Time Offers (OTOs), etc.

Week 4 – Focuses on traffic and promotion. Although I’m an SEO guy who swears by organic traffic, it was still fascinating to learn about all the paid traffic opportunities out there.


Overview of the One Funnel Away Challenge Bonuses

Screenshot of the One Funnel Away Challenge Kit


Upon joining the One Funnel Away Challenge, participants benefit from access to a selection of bonuses designed to assist them in their entrepreneurial journey. These resources are offered with the goal of helping them take their respective businesses to new heights within 30 days.

Bonus 1: The “30 Days” 550 Page Hardcover Book

According to Brunson, the author of the book, the ‘30-Days’ book is based on a compilation of advice from 30 members of Brunson’s Two Comma Club (those who have generated over one million dollars or more inside their ClickFunnels funnel). 

The advice the members gave was in response to the following question: 

“You lose all your money, along with your name and reputation, and only have your marketing know-how left.

Plus, you have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month.

You no longer have your big guru name, your following, or JV partners. Other than your vast marketing experience, you’re an unknown newbie.

What Would You Do?”

The answers to this question were then compiled into the 30-day hardcover book, which contains a total of 550 pages, including 30 chapters with 30 clear action plans. 

Bonus 2:  A Physical Spiral Bound Copy Of The One Funnel Away Challenge Workbook

As per the sales page, each work-page in the workbook has:

  • ​A checklist of tasks or reminders that need to be completed that day
  • ​Plenty of space for journaling and brainstorming your ideas, and answering key thought-provoking questions
  • ​The video training links that correspond with each day’s mission
  • ​And, any extra resource links you’ll need to complete the day’s tasks

Bonus 3: MP3 Player With The Live Recordings Of The First One Funnel Away Challenge

The MP3 Player includes:

  • ​Audio recordings of all of Russell’s daily trainings (Day 1 through Day 30), and
  • ​Stephen’s recordings from his Live coaching calls throughout the first Challenge

Altogether, the mp3 player comes with a total of  51 Recordings and a training duration of over 40 hours.

Bonus 4: Unlimited access to 30 days Interviews

During the 30 day challenge, you are going to be busy finishing missions and developing your own high-converting funnel. The interviews in this bonus are packed with helpful advice that you can watch over and over again as you will have limitless access.

Bonus 5: Interviews with 30 Two Comma Club Members

Behind the scenes with two comma club members is essentially footage of the members discussing their journeys, the mistakes they made along the way and how you can avoid them. 


One Funnel Away Challenge Price

Screenshot of the One Funnel Away Challenge Price
Courtesy of


The One Funnel Away Challenge pricing is simple. It costs $100, which covers all the training materials, challenge packs, exercise manuals, bonuses, and additional training during the program’s entire duration of 30 days.

A physical version of the One Funnel Away Challenge Box is available; although compared to the digital version, this one incurs additional fees to cover the following shipping costs: $19.95 for addresses in the US and $29.95 outside the US

The One Funnel Away Challenge Box contains the following:

-The two books DotCom Secrets and Expert Secrets by Russell Brunson

-30-day video compilation of Russell Brunson’s missions

-An entire selection of upsell opportunities from click funnels

-30 Days of Coaching from Stephen Larsen & Julie Stoian

Along with the One Funnel Away Challenge Bonuses which includes:

-A physical copy of the Challenge Workbook

-An mp3 player with recordings of all Russell’s daily training and Stephen’s LIVE coaching calls from the first challenge

-The ‘30 Days’ hardcover book

-Unlimited access to 30 Days interviews

-Behind The Scenes footage of the Two Comma Club interviews


One Funnel Away Challenge Reviews

Multiple online reviews by people who participated in the One Funnel Away Challenge speak of the success they have found thanks to the program. 

Below are a selection of excerpts from a few noteworthy testimonials and reviews.

According to a review published by the business coach and lifestyle entrepreneur Navid Moazzez, here are some of the core principles taught in the One Funnel Away program:

  • Direct response marketing
  • Hook, Story, Offer
  • How to sequence your offer
  • How to use ClickFunnels to build out Funnels
  • OTO pages
  • Membership areas
  • Order forms
  • How to drive massive traffic using ClickFunnels


An article published on also vouches for the leeway the program provides, as opposed to the seemingly rigid perception one might have of the challenge. 

“Now, a lot of people say you need to read or listen to everything the 3 instructors give you (in order) and complete all the homework assignments without fail. I think they’re overstating how rigid the program is. You do need to put in more work than the average online marketing course but I skimmed over a few things that were less relevant to my business and was laser-focused on the things that really mattered to me. I think a bit of cherry picking works fine with this program.”

Akshay Hallur of offered the following insights into the program’s coaching sessions:

“Along with Russell’s core mission training, you also get access to previous coaching calls with Stephen Larsen. I really liked the expertise of Stephen when it comes to psychology of creating irresistible offers. And he is more of an accountability partner for you and pushes you to take actions. Also, Julie has her limited sessions when there are any technical things that need to be explained. There are also some strategy sessions presented to you by Jim Edwards (the author of Copywriting Secrets).”


Here is a video review of the challenge by the YouTuber Ryan Hildreth:


One Funnel Away/Clickfunnels Contact Info

For more information on Clickfunnels, you can check out our beginner’s guide to using the software here, along with its official website here or the following official social media pages:





Conclusion – Is The One Funnel Away Challenge Worth It? 

All of the above aims to serve as a basic guide to the One Funnel Away Challenge.

We hope that this breakdown has been useful in helping you understand what the program entails, and how it can be beneficial for you and your business.

In addition, we here at are long-time users of Clickfunnels, and believe that it is an excellent choice for those seeking the capabilities it provides.

As a result, we proudly include Clickfunnels as one of our official recommendations, AND we proudly recommend the One Funnel Away Challenge as well.





Note: is proud to be an affiliate and a user of Clickfunnels, and we wholeheartedly endorse it. Learn more about how we select our partners on our affiliate disclaimer page.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.



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