Sendlane Review/Overview (Email Marketing SaaS)

Sendlane website homepage


Sendlane Overview

Sendlane is designed to help B2C and B2B businesses track, personalize, and automate their email marketing using a “data-driven”, “behavior-based” email automation platform.

The data-driven tools offered by the platform to simplify email automation include visual workflow builders to complex automated email funnels and more. 

Based in San Diego, California, the email marketing platform was founded in 2013 by Jimmy Kim (the current CEO), Anik Singal (advisor), and Zakaria Meftah (chief technology officer). 


Additional Info About Sendlane

According to an article published on,

Sendlane has grown to over 50,000 users and is a platform used by the top digital marketers and eCommerce store owners across the web, successfully delivering billions of emails. Sendlane is dedicated to consistently growing, evolving and providing industry leading, 24/7 live chat — 3-minute response time support as well as an expert team of dedicated account managers, offering a white glove service style approach.

Sendlane offers free email marketing advice and tips on their blog called “The Email Automation Journal”. 

Services offered on the Sendlane Email Marketing Platform include

  • Email Marketing
  • Marketing Automation
  • SMS Marketing
  • Multivariate Testing
  • Sendlane Beacon – Tracking
  • Multivariable Segmentation
  • Real-time Analytics
  • Intelligent Pop-ups
  • Deep-data Integration


Here are the two co-founders, Jimmy Kim and Anik Singal explaining the inner workings of Sendlane 3.0.


Sendlane Email Marketing

Screenshot of Sendlane email marketing features

Along with a selection of email templates, the Sendlane email marketing platform offers a drag-and-drop email editor that allows people to build their own complex email funnels.

Users can also make use of tags and custom fields to segment their list and view real-time analytics.

Using the Sendlane automated targeting feature, it is also possible to track and identify distracted website visitors to automatically trigger communications to follow up with exactly what they’re looking for (such as cart-abandonment emails), thus earning more sales and increasing up revenue. 


Sendlane In The News & On The Internet

An article published on April 05, 2019, by PR Newswire reported that Sendlane made a “powerful update to their already diverse integrations offering – a new deep data integration with the popular eCommerce platform, Shopify.”

On a podcast episode titled “Behavior Based Email Marketing with Jimmy Kim of Sendlane”, the Sendlane CEO and Co-Founder talked about the following: 

  • Why segmenting matters for your business’ growth
  • How to build and design a campaign that targets your most relevant audience
  • How automation triggers reduce manual set-up time
  • How to automate for productivity without losing the personal touch your customers crave


In an episode named “Mastering Behavior-Based Email Marketing, with Jimmy Kim of Sendlane” of the Foundr podcast, Kim shared his thoughts on why he created Sendlane; how businesses can improve their email marketing; how decision-making is such a stumbling block for entrepreneurs—and how to fix it; and much more. 

In an interview with Nicole Holland for the Fascinating Founders podcast – “How Jimmy Kim Went from Selling Cars to Software as a Service“, Kim talked about his years as a marketer and the benefit of developing a “customer-centric” business model. You can listen to the full episode on Apple Podcasts here.

Kim was also interviewed by Aaron Zakowski on the SaaS Marketing Superstars podcast #4 – “How Sendlane’s Content Marketing Funnel Reduced Lead Costs by 60% with Jimmy Kim”. In the episode, he talked about content marketing and email marketing, amongst other things. 

Sendlane also hosts a podcast called “The Marketing Automation Hustle”, which you can listen to on Apple Podcasts, Spotify,and Google Podcasts.

Sendlane podcast


Sendlane Careers 

Along with being voted one of San Diego’s Cool Companies 2019, Sendlane also featured on the Inc.Best Workplaces of 2019’ list.

As per the description of Sendlane published on, the company offers “unlimited PTO, a flexible schedule with no set hours, a casual dress code, stock options, matching 401(k), medical, dental, and vision insurance, a free MacBook with two 27-inch monitors, and a beautiful open floor plan for the office, as well as a fridge fully stocked with drinks and snacks. We offer an annual retreat and monthly team-building events like laser tag.

According to Glassdoor, Sendlane currently has no job opening.


Sendlane Contact Info

You may reach Sendlane via the following:



Sendlane’s current trajectory seems to indicate a profound upward ascendance within the world of email marketing. 

For more information on Sendlane, you can visit their website or check out their blog. You may also read blog posts written by the company’s co-founder and CEO, Jimmy Kim, by clicking here.





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