Traffic Secrets By Russell Brunson


Traffic Secrets by Russell Brunson


Traffic Secrets By Russell Brunson

Traffic Secrets is a book by well-known internet marketer and Clickfunnels co-founder Russell Brunson.

The book is the third in the Secrets book series that Brunson has authored in connection with Clickfunnels.

The book is both an overview of traffic-generation ‘secrets’ that users of Clickfunnels can take advantage of, as well as an important ‘Lead Magnet’ for Clickfunnels itself.



Traffic Secrets is the follow-up to two previous books written and marketed in the same style, also by Russell Brunson.

Brunson- an Idaho native- has become one of the world’s most well-known internet marketers, primarily through his books, speeches, and his status as the face of Clickfunnels.

The two prior books in the Secrets series written by Brunson were Dotcom Secrets and Expert Secrets.

Each of the three books covers a different aspects relevant to Clickfunnels as a SaaS and to users of Clickfunnels or others interested in online business.

Traffic Secrets is about getting traffic- or people- to engage with your product or business.

As Brunson states in the books description:

The biggest problem that most entrepreneurs have isn’t creating an amazing product or service; it’s getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don’t understand this one essential skill: the art and science of getting traffic (or people) to find you.


Technical Details

Traffic Secrets was published in 2020. The publisher is listed as Hay House Business.

It is 347 pages long, and is available print, digital, and audio book form.

As of the time of this writing, the book has 44 Amazon reviews, averaging 4.7 stars, and is #1 in all three of its Amazon categories.


Traffic Secrets As An Example Of Digital Marketing

Traffic Secrets is an example of one of the most common “funnels” in online business, the “Free Plus Shipping” model.

This model involves giving away a product for free – only requiring the customer to pay the cost of shipping.

This is a strategy discussed on numerous occasions by Brunson and taught in many of his trainings.

Like it’s predecessors Dotcom Secrets and Expert Secrets, Clickfunnels markets Traffic Secrets using this ‘Free Plus Shipping’ model, requiring customers to only pay for the shipping in exchange for receiving the print edition of the book for free.


The Traffic Secrets Landing Page
The Traffic Secrets ‘Free Plus Shipping’ Landing Page


Traffic Secrets Review: Is It Worth It?

Clickfunnels has seen massive growth since it’s inception, and much of that success is commonly attributed to the quality of information put our by Brunson and the Clickfunnels team.

Because they are seeking long-term customers rather than one off sales, they are able to give away extremely high-quality information, and while Traffic Secrets is technically a ‘product’ of theirs, it would seem to fit within this paradigm.

The positive reception Traffic Secrets has received, the quality of information within it, and the level of respect Brunson and Clickfunnels have earned within the online business community all stand as endorsements for its value.

As a result, we here at are proud to include it as one of our official recommendations.


Note: is proud to be an affiliate and a user of Clickfunnels, and we wholeheartedly endorse it. Learn more about how we select our partners on our affiliate disclaimer page.

Disclosure: We are an independent ClickFunnels Affiliate, not an employee. We receive referral payments from ClickFunnels. The opinions expressed here are our own and are not official statements of ClickFunnels or its parent company, Etison LLC.




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