What Are YouTube ‘Shorts’? (Definition + Info)

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What Are YouTube ‘Shorts’?

Interested in a definition of YouTube shorts?

According to YouTube:

Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.

They add that:

User-generated short videos were born on YouTube starting with our first upload, a short 18-second video called “Me at the zoo.” As technology advances, creators and artists can now take advantage of the incredible power of smartphones to easily create and publish high-quality content wherever they are in the world. And people can be entertained and informed by bite-sized content in the spare minutes of the day.

According to mediakix.com, YouTube Shorts get over 15 billion average views daily across the globe.

 

What Is The Point Of YouTube Shorts?

YouTube ‘Shorts’ allow creators to produce short-form videos utilizing features like video segmenting, musical overlays, and recording via-app.

The videos must be no more than 60 seconds.

They also do not disappear– unlike Instagram Reels for instance.

Creators on YouTube may utilize shorts to further interact with their followers in a manner other than long-form content, do sponsorships, run contests, and whatever other creative purpose they can come up with that fits the format.

 

Reaction To Roll Out

Reactions to YouTube roll-out of ‘Shorts’ were mixed.

Here are some videos on the subject:

 

 

How To Make Money With YouTube Shorts

Monetizing YouTube shorts is just as multifaceted a question as monetizing regular YouTube videos.

Here are some breakdowns on the subject:

 

Logistics

If you want to learn more about the logistics behind YouTube shorts and other aspects of YouTube, check out bhardwajzone.com, and especially their article Remove Shorts From YouTube.

You can also check out YouTube itself to see all their policies/procedures/guides/faq’s/etc.

 

Conclusion

Shorts have not become a huge part of the YouTube brand, but are definitely an important element for creators and advertisers to consider within the realm of YouTube best practices.

For more information on YouTube Shorts, check out the videos above or YouTube itself!

 

 

 

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